How Ecommerce Businesses Can Address Online Shopping Privacy Concerns
April 8, 2019
As a whole, ecommerce is a lucrative and attractive industry for business owners. Depending on the niche, startup costs are small compared to setting up a traditional brick-and-mortar business, and trends indicate that online consumer spending will only increase in the future.
Despite the profit potential and low barrier to entry, however, running an ecommerce business introduces its own unique set of problems. Small business owners and enterprises alike struggle to find long-term solutions to many issues — especially data privacy.
Online shoppers are concerned for their safety, a pain point that has proven to be the proverbial thorn in the side of ecommerce businesses worldwide. According to a recent study, 54% of American consumers don’t want to pay for anything with their mobile device, and 56% claim they are more concerned about their online privacy than they were a year ago.
In another study, 67% of online respondents said they feared they would fall victim to a data breach in the near future. As data breaches become more frequent, consumers grow more afraid to shop online. For ecommerce business owners and entrepreneurs, this means creating a safe online shopping experience is key to maintaining the trust of consumers.
There are many steps you can take today to make your online business that much safer. By creating security protocols to keep your consumers safe on your website, you’ll stay one step ahead of cyberattacks. To learn more about how you can secure your website, check out the infographic below.
Safeguarding your website is all about keeping a close watch on online security best practices. When a data breach occurs, read about it to see who was affected and why. Chances are, a vulnerability was overlooked, which means you can prevent it on your own website. By staying up to date, you will make your site a much safer place for shoppers.