Marketing & Sales

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Building a StoryBrand: Clarify Your Message So Customers Will Listen


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Influence: The Psychology of Persuasion, Revised Edition


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This Is Marketing: You Can't Be Seen Until You Learn to See


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The Goal: A Process of Ongoing Improvement


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Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice


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The Tipping Point: How Little Things Can Make a Big Difference


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DotCom Secrets: The Underground Playbook for Growing Your Company Online


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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling


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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


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Contagious: Why Things Catch On


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The Challenger Sale: Taking Control of the Customer Conversation


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The Principles of Product Development Flow: Second Generation Lean Product Development


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Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas


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Stumbling on Happiness


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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant


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Decode and Conquer: Answers to Product Management Interviews


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Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level


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Purple Cow: Transform Your Business by Being Remarkable


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Traction: How Any Startup Can Achieve Explosive Customer Growth


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The Boron Letters


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Sell or Be Sold: How to Get Your Way in Business and in Life


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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design


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Methods of Persuasion: How to Use Psychology to Influence Human Behavior


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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


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Ninja Selling: Subtle Skills. Big Results.


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Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business


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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content


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The Thank You Economy


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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads


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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!


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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)


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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.


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People Buy You: The Real Secret to what Matters Most in Business


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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success


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Go Pro: 7 Steps to Becoming a Network Marketing Professional


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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams


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SPIN Selling


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Social Media Marketing Workbook: 2017 Edition - How to Use Social Media for Business


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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success


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To Sell Is Human: The Surprising Truth About Moving Others


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7L: The Seven Levels of Communication: Go From Relationships to Referrals


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7L: The Seven Levels of Communication: Go From Relationships to Referrals


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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone


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Drilling for Gold: How Corporations Can Successfully Market to Small Businesses


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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal


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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage


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The Effortless Experience: Conquering the New Battleground for Customer Loyalty


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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results


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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future


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Advertising Concept Book (Second Edition)


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