About Heatonist

The story begins in 2013 with a pushcart and a dream to make food more exciting & flavorful, one plate at a time!

Building on a lifelong passion for spice, founder Noah Chaimberg set out to share his appreciation for the best hot sauces with the world. While the hot sauce industry was focused on chasing extreme heat, Noah realized smaller makers were creating craft hot sauces with great flavor and high quality ingredients. Since 2013, HEATONIST has grown to include two flagship hot sauce stores in New York City and heatonist.com has become the world’s most popular online destination for hot sauce.